There are many great products that came across our desks when we worked in Procurement for a US retailer. Most of those failed, despite being exactly what the market needed at a price that provided an attractive margin to the retailer.
Why did they fail?
The manufacturer was not properly prepared to export and present his products in the most positive light to the buyers.
Having a great product and a low price are NOT a winning combination. They are the price of entry. The peripheral elements of the bid make the difference and allow you to win. Ultimately, it is process management that will win you that bid.
Let us show you how!!!